Are you passionate about transforming customer experience and driving sales through personalised, data driven engagement across all channels? Do you thrive at the intersection of marketing automation, communication, data and customer insight?

In Swedbank you have the opportunity to:

• Lead strategic initiatives to enhance customer experience and drive sales growth by designing customer journeys and advanced marketing automation strategies that achieve business results and enable seamless omni-channel experiences.

• Drive sales and engagement via Next Best Actions (NBAs) within a dedicated business area/segment, acting as the single point of contact.

• Define and prioritise business-driven NBA communications across all channels.

• Manage the implementation of new NBAs within marketing automation platforms, owning the end-to-end process from planning to target group definition to briefing and execution.

• Ensure performance tracking and reporting, using data to evaluate impact and identify opportunities for optimization.

• Optimize channel usage and performance, ensuring NBA communications are timely, relevant, and impactful.

What is needed in this role:

• Deep experience in data-driven 1:1 communication, marketing automation, digital sales and customer journey orchestration.

• Hands-on experience with marketing automation platforms and personalization based on customer data.

• Bachelor’s or Master’s degree in Marketing, Business, Data Analytics, or a related field.

• A track record of driving measurable improvements in engagement, sales conversion, and customer satisfaction.

• Experience from the financial sector, or a similar B2C industry.

• Proven experience working cross-functionally and leading initiatives from concept to implementation.

• Ability to independently set a roadmap, prioritise and lead improvement work.

• Analytical mindset—able to translate data into actionable insights and prioritize opportunities.

• Excellent stakeholder management and communication skills, with the ability to influence in a matrix organization.

• Great interpersonal, communication and time management skills.

• Proactive and resourceful with ability to turn problems into solutions.

• High degree of self-leadership, ownership, and proactive problem-solving.

• Strong project management and presentation skills.

• A collaborative team player who is curious, open to change, and always seeking improvement.

With us, you can experience:

• Personal and professional growth through self-leadership and continuous development.
• Meaningful work that positively impacts our workplace, our customers, and society.
• An open and collaborative culture that encourages cross-functional teamwork and provides networking opportunities.
• A supportive and inclusive environment that promotes a balanced and sustainable work-life, with flexible working conditions when suitable for the role.
• Benefits such as our share based reward program Eken, company pension plan, employee offer for banking products, health insurance.

"Join our team and...

be a part of a high performing unit that leverages advanced marketing automation strategies to deliver business growth and seamless omnichannel experiences for our customers." Richard Burlace, your future leader

We look forward to receiving your application by 31.08.2025. 

Location: Stockholm, Sundbyberg

Recruiting manager: Richard Burlace

We want to inform you that the selection process may begin after the summer holidays.

We have made our choice regarding recruitment media and therefore kindly decline contact with ad sellers or sellers of other recruitment services.

Swedbank does not discriminate anybody based on gender, age, sexual orientation or sexual identity, ethnicity, religion or disability – everybody is welcome.

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