Are you passionate about marketing, customer journeys and driving real business impact?

Imagine a bank where marketing is not just about campaigns, but about helping people make important financial decisions. Where digital channels guide customers at the right moment and every message has a clear purpose. That’s exactly what a Marketing Area Manager does at Swedbank.

This role goes beyond traditional marketing execution. We are looking for a person who takes ownership of the full marketing scope – from strategy to execution and measurable business outcomes.

You will be responsible for two areas – a product marketing team and a technical marketing team – combining business understanding, customer insights, data and execution to drive real impact.

In Swedbank you have the opportunity to:

• Take ownership of the overall marketing strategy and its execution within financing area;

• Drive sales growth across customer financing products;

• Shape and continuously improve customer journeys across mobile app, internet bank, and other touchpoints;

• Plan and oversee data-driven campaigns and digital funnels that deliver measurable business results;

• Ensure all marketing activities are aligned with clear business goals and KPIs;

• Lead and develop a product marketing team, setting clear priorities and direction;

• Lead a technical marketing team responsible for implementing and scaling marketing solutions across digital channels;

• Collaborate closely with product, analytics, digital growth and offering teams.

What is needed in this role:

• Bachelor's or Master's degree in a related field, or a great reason for not having one;

• Marketing experience: 4+ years in marketing, CRM or performance marketing, with a strong understanding of customer journeys, acquisition and conversion funnels;

• Strong digital background: you understand how digital channels, data and tools work together to drive results;

• Ownership mindset: you take responsibility not just for actions, but for outcomes;

• Strategic thinking: you can see the bigger picture and translate it into clear, actionable plans;

• Attention to detail: you are willing to go deep when needed, while maintaining a clear overall direction;

• Leadership skills: experience in leading teams, setting goals and enabling people to perform and grow;

• Collaboration: ability to work effectively with multiple stakeholders across the organization;

• Planning & prioritization: structured, proactive and able to manage multiple priorities;

• Language skills: fluent in Lithuanian and English (written and spoken).

With us, you can experience:

• Personal and professional growth through self-leadership and continuous development.

• Meaningful work that positively impacts our workplace, our customers, and society.

• An open and collaborative culture that encourages cross-functional teamwork and provides networking opportunities.

• A supportive and inclusive environment that promotes a balanced and sustainable work-life, with flexible working conditions when suitable for the role.

• Benefits such as our share based reward program Eken, company pension plan, employee offer for banking products, health insurance.

" Join our team and...

be a part of an international team of professionals, who are jointly delivering challenging projects, maximizing customer value and increasing Swedbank’s competitive advantage." Ąžuolas Zubkonis, your future leader

We look forward to your application at 21.06.2026 the latest.

If you are to be employed in Lithuania, please note that the salary offered for this position ranges from 3,600–5,400 € gross i.e. before taxes. Read more here.

Swedbank does not discriminate anybody based on gender, age, sexual orientation or sexual identity, ethnicity, religion or disability – everybody is welcome.

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