Are you passionate about using data, marketing technology & and driving real business impact?

We are looking for an Area Manager who takes full ownership of automated marketing - from strategy to execution and measurable business outcomes. This role combines leadership, business understanding, customer insights, data and execution to create tangible impact across.

What you will do:

• Own the marketing automation strategy, roadmap, and execution within the digital and daily banking area;

• Drive digital sales growth from automated offers across daily banking products;

• Act as the main subject matter expert for the business area, tools, and communication channels;

• Lead a team: manage, coach, and grow three specialists, fostering both operational excellence and professional development;

• Collaborate closely with development, marketing, product, analytics, digital growth teams;

• Test, learn and iterate by running structured experiments to improve messaging and placement strategies;

• Lead strategic initiatives within your area of responsibility.

What we are looking for:

• Offering experience: 3+ years in marketing automation, CRM or performance marketing, with a solid understanding of customer journeys, acquisition, and conversion funnels;

• Collaboration skills: proven ability to lead cross-functional initiatives and manage stakeholders;

• Leadership potential: building teams, setting goals and enabling people to perform and grow;

• Strong digital background: understanding of how data, tools, and channels drive results;

• Hands-on operator with a strategic mindset: comfortable working with campaign details, analytics tools and product flows, while connecting them to the bigger business picture;

• Ownership mindset: you take responsibility not just for actions, but for outcomes;

• Excellent collaboration skills: you speak both Technical and Marketing fluently;

• Highly data-driven and metrics-focused, confident using dashboards and analytics to drive decisions.

Hard skills needed:

• Marketing automation platforms: Pega Marketing, Unica;

• Bank owned channels orchestration: from push notifications to calling lists;

• Customer journey management: engagement and lifecycle management;

• Reporting & analysis tools: Qlik Sense and BO reports, MS Office skills;

• Collaboration tools: Sharepoint (OCP), Jira, Confluence/Wiki.

With us, you can experience:

• Personal and professional growth through self-leadership and continuous development.

• Meaningful work that positively impacts our workplace, our customers, and society.

• An open and collaborative culture that encourages cross-functional teamwork and provides networking opportunities.

• A supportive and inclusive environment that promotes a balanced and sustainable work-life, with flexible working conditions when suitable for the role.

• Benefits such as our share based reward program Eken, company pension plan, employee offer for banking products, health insurance.

"Join our team and...

have a chance to start your journey in a new fastly emerging area of Marketing automation. Our team goal is to enhance private customer experiences by delivering relevant personal messages where and when the customer engages with bank. We design, execute, measure and optimize multichannel marketing campaigns for more than 2 million private customers in three countries – Latvia, Lithuania and Estonia. We offer you the opportunity to have a real impact on business, as well as play important role when enhancing offering with new technology as well as ways of working“. Aurelija Lapėnaitė, hiring manager. 

We look forward to your application at 11.05.2026 the latest.

Location: Estonia, Latvia, Lithuania

Recruiting manager: Aurelija Lapėnaitė, +370 614 04619

If you are employed in Estonia, please note that the salary offered for this position ranges from 3300-4900 € gross i.e. before taxes. Read more here.

If you are to be employed in Latvia, please note that the salary offered for this position ranges from 2950-4450 € gross i.e. before taxes. Read more here.

If you are to be employed in Lithuania, please note that the salary offered for this position ranges from 3600-5400 € gross i.e. before taxes. Read more here.

We may begin the selection during the application period, so we welcome your application as soon as possible.

Swedbank does not discriminate against anybody based on gender, age, sexual orientation or sexual identity, ethnicity, religion or disability – everybody is welcome.