Marketing Concept Manager

Scroll to content

Are you passionate about creating better experiences for customers through automated marketing and one to one communication?

 In Swedbank you have the opportunity to:

  • Work with digitization of our product related one to one communication across Swedbank and Savings Banks.
  • Drive cost saving and sustainability on a large scale as we speed up our transition to paperless communications.
  • Build a wide network as you work with stakeholders from all product areas and our main business units.
  • Be part of a high performing team where you will have the opportunity to grow and develop in the area of personalised and automated marketing and communications.

Key responsibilities include:

  • Evaluate and refine incoming requests for campaigns.
  • Identify target group, business segmentation logic and data needs.
  • Secure needed data and undertake quality assurance by testing.
  • Co-ordinate needed campaign input from subject matter experts and colleagues from other communication units.
  • Responsible for channel specific copy via communications colleagues.
  • Ensure necessary fulfilment in place e.g. campaign landing pages.
  • Lead creation, testing and execution of communications via most appropriate 1-1 channel with digital first approach.
  • Monitor and optimize Next Best Actions and Campaigns to achieve set targets.
  • Create business case where applicable.

What is needed in this role:


  • Background within CRM and data driven marketing/marketing automation.
  • Experience from marketing automation systems and BI tools is an advantage.
  • Excellent organizational and data analysis skills - used to working with large data sets and analytical systems.
  • Able to generate ideas and solve problems independently.
  • Excellent planning skills.
  • Interested in both the business and technical aspects of marketing.
  • Being fluent in Swedish and English, both written and oral is a must.
  • Financial sector experience beneficial but not required.
  • Interested in creating a great customer experience through communication in an omni-channel environment.

Other skills:

  • Great interpersonal skills.
  • You like to develop new areas, are detail oriented and do not leave any open questions.
  • Humble and positive attitude.
  • Self-motivated and results-driven nature.
  • Dedication to deliver high quality.
  • Interested in creating a great customer experience through communication in an omni-channel environment.

"Join our team and...

Be a part of a diverse and high performing team of professionals, who are building the future of personalized marketing and communications to create better experiences for our customers. We are constantly looking for more effective ways of working. We are committed to our deliveries, we work in a cooperative way, enable other parts of the bank to succeed and feel accountable for making sure that Swedbank delivers value in its one to one customer communications." Richard Burlace, your future manager

We look forward to your application at the latest 2021-01-24.

Location: Stockholm


Recruiting manager: Richard Burlace, +46 7 3071 4851

SACO: Camilla Ivarsson +46 8 5859 4437

Finansförbundet: Maria Hammarberg +46 8 5859 3497  

We may begin the selection during the application period, so we welcome your application as soon as possible.

We have made our choice regarding recruitment media and therefore kindly decline contact with ad sellers or sellers of other recruitment services.

Swedbank does not discriminate anybody based on gender, age, sexual orientation or sexual identity, ethnicity, religion or disability – everybody is welcome.

Or, know someone who would be a perfect fit? Let them know!

Workplace and culture

We are about 15 000 colleagues working mainly in Sweden, Estonia, Latvia and Lithuania.

Working together is important to us. We achieve the best results when we learn from each other and use our values Open, Simple, Caring to guide us every day.

We believe in diversity and inclusion and show this by treating customers and colleagues in the same respectful way.

Get to know us better


Career site by Teamtailor